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EcoSmart Fire

EcoSmart Fire Flex 104SS Fireplace Insert

EcoSmart Fire Flex 104SS Fireplace Insert

Regular price £7,995.00
Regular price Sale price £7,995.00
Save £-7,995.00 Sale Sold out

In stock

  • Twin burners even in single-log-box configurations
  • Free UK Delivery
  • Up to 30,580 BTU/h (twin XL1200) Ethanol Burners
Configuration
Burner Finish

🚚 Estimated Delivery Date:

02 September 2026

Delivery date to be confirmed via email once order is placed

Payment methods
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  • Union Pay
  • Visa

Buying with confidence

  • Manufacturer warranty: 2 years on the bioethanol burner and stainless steel parts, 1 year on everything else.
  • 45 day returns. Unused and in its original packaging.
  • Damaged on arrival? Check it before you sign, and tell us as soon as you can, ideally within 48 hours, so we can sort a replacement quickly. This does not affect your statutory rights.
  • Free UK mainland delivery.
  • Not sure it is the right one? Call, email or chat with us before you order.
  • Overview:
    • The Flex 104SS widens to 2850mm and is the first size in the Flex range where even a single log box still needs two burners to fill the remaining run, only removing both sides brings it back to one.
  • Design & Build:
    • Zinc-sealed mild steel surround and toughened glass, built around twin Grade 304 stainless XL1200 burners in All Flame form (30,580 BTU/h combined from a 20-litre tank); Log Box Left/Right still run twin XL900 burners, and only Log Boxes Both Sides steps down to a single XL1200. The burner is available in Stainless Steel as standard, or a Black ceramic-coated finish for a flat, monochrome look, at a fixed premium.
  • What it does well:
    • All Flame runs 9 to 14 hours per fill, the longest single-fill runtime available at this width, and is rated for a 230m³ room. Because Log Box Left and Log Box Right both keep twin burners, choosing a single log box costs comparatively little heat output against All Flame.
  • Trade-off worth knowing:
    • At 2850mm and up to 146kg, this is a serious architectural installation, not a drop-in upgrade. If that scale is more than the room needs, the 86SS delivers a similar twin-burner All Flame experience in a noticeably narrower, lighter unit.

Flex 104SS questions, answered

Does the Flex 104SS need a chimney or flue?

No. It runs on bioethanol, which burns clean with no smoke, embers or soot, so there is nothing to vent. It frames into a wall or opening with zero clearance to combustibles - no masonry chimney, gas line or flue required.

Can the Flex 104SS be used both indoors and outdoors?

Yes, it is rated for both. Indoors it needs a room of at least 230m³.

How is the Flex 104SS installed?

It frames directly into a stud wall (wood or metal) or an existing hearth opening, with zero clearance to combustibles required around the frame. There is no gas line, flue or masonry work: once the opening is framed to size, the unit drops in and connects to nothing else. At 146kg (All Flame) it is a two to four-person lift into place depending on the model; check the exact figure on this page before planning your install.

What does the Flex 104SS actually cost to run for an evening?

A full 20 litre fill burns for 9-14 hours. We sell e-NRG bioethanol at £65 for a 20 litre carton, so a full fill is about £65 and a three-hour evening works out at roughly £14 to £22. There is no standing cost, since it only uses fuel while it is alight.

Which Flex size should I choose?

At 104SS, even a single log box still needs two burners to fill the remaining run - only removing both sides brings it back to one. If that scale is more than the room needs, the 86SS delivers a similar twin-burner All Flame experience in a noticeably narrower, lighter unit.

Which fuel does the Flex 104SS burn, and do you sell it?

It runs on e-NRG bioethanol, which we stock in 20 litre cartons. Bioethanol produces no smoke, embers or ash, so there is nothing to clean out after use.

Are there any accessories that fit the Flex 104SS?

Yes. Its twin XL1200 burner takes the XL Baffles and Black Glass Charcoal, sold separately.

Is the Flex 104SS certified for indoor use?

Yes. This model is certified to EN 16647, the UK and EU safety standard for indoor bioethanol fireplaces.

Who the Flex 104SS is for

It is a good fit if:

  • You want the longest single-fill runtime available at this width (9-14 hours) and a 230m³ rating.
  • Choosing a single log box costs comparatively little heat output against All Flame, since both keep twin burners.

Consider something else if:

  • That scale is more than the room needs: the Flex 86SS delivers a similar twin-burner All Flame experience in a noticeably narrower, lighter unit.
Model Burner Pick it for Opening width Price Weight
Flex 18SS AB3 Narrowest, fits a tight wall recess or stairwell 578mm £1,495 to £1,795 25.7kg
Flex 32SS XL500 First step up to the XL burner family, nearly double the heat 1010mm £2,995 to £3,445 45.7kg
Flex 42SS XL700 Shares its burner with the wider 60SS, no log box required 1265mm £3,695 to £4,145 60kg
Flex 50SS XL900 First size offering an integrated log-storage configuration 1470mm £4,095 to £4,595 71.4kg (All Flame)
Flex 60SS XL700 Log box standard, no All Flame option at this size 1725mm £4,545 to £5,095 83.9kg
Flex 68SS XL1200 Largest single-burner size, four configurations at one price 1930mm £4,795 to £5,295 97.1kg (All Flame)
Flex 78SS XL700 Log boxes on both sides as standard, no All Flame at this size 2186mm £4,795 to £5,245 108kg
Flex 86SS twin XL900 First size to need twin burners for full-width All Flame 2390mm £6,995 to £7,995 122kg (All Flame)
Flex 104SS (this one) twin XL1200 Even a single log box still runs twin burners 2850mm £7,995 to £8,995 146kg (All Flame)
Flex 122SS triple XL900 First size to run three burners across All Flame 3310mm £9,995 to £11,495 172kg (All Flame)
Flex 140SS triple XL900 Every configuration carries at least one log box 3770mm £11,395 to £12,895 195kg (single log box)
Flex 158SS triple XL1200 Largest and widest in the launch, two configurations only 4230mm £12,395 to £13,895 222kg (All Flame)

Prices are current at the time of writing; follow any link for that model's live price.

Delivery Information

Standard Delivery:

  • Ground delivery to the easiest access point on your property. Does not include inside delivery, packaging removal or assembly.

Bioethanol Fuel:

  • e-NRG Bioethanol may ship separately from your EcoSmart Fire order and can arrive on a different day. A separate tracking number for the fuel order will be emailed to you.

Ship Times:

  • Zone 1 (England / Wales): 5-10 business days.
  • Zone 2 (Scotland / Republic of Ireland / Northern Ireland / Isle of Man): 10-15 business days.
  • Please allow 1-3 business days for the order to be processed before dispatch. Estimated ship times are subject to change due to unforeseen events.

Installation Guide:

  • Full installation and operating instructions: https://cdn.mad-uk.com/media/version/version/ESF-CI-MASTER-FLEX_Series-_FX-V2505_-F-lr.pdf

Key Points of Interest

  • 4 configurations at one price: All Flame, Log Box Left, Log Box Right, Log Boxes Both Sides
  • 9-14 hour burn time on the All Flame configuration
  • Stainless Steel or Black burner finish, +£1,000

Specifications

Category Details
Material Mild Steel (Zinc Sealed, High-Temp Powder Coat) Surround, Toughened Glass; Grade 304 Stainless Steel Burner
Weight 146kg (All Flame), 144-145kg (log-box configurations)
Dimensions (W x D x H) 2850mm x 365mm x 807mm
Surround colour Black
Burner finish Stainless Steel (standard) or Black ceramic-coated (+£1,000)
Fuel Bioethanol only (Indoor or Outdoor)
Thermal output 30,580 BTU/h (32.26 MJ/h)
Burn time 9-14 hours per fill
Fuel capacity 20 litres
Minimum room size (indoor use) 230m³
Burner compliance EN 16647 compliant burner (manufacturer-approved)
Configuration options All Flame chains two XL1200 burners (30,580 BTU/h, 20L, rated to 230m³). Log Box – Left/Right still need two burners each (XL900 x2, 30,000 BTU/h, 18L, 220m³) — even one box removed still leaves too wide a run for a single burner. Log Boxes – Both Sides narrows enough for a single XL1200 (15,290 BTU/h, 10L, 115m³). All four configurations are the same price.
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